The operational challenge
Creating landing pages and managing configuration for TV applications depended on a cumbersome internal process, making routine publishing work slower and harder to manage.
Internal tools
A simpler way to create and publish streaming content
An internal publishing platform that simplified the creation of landing pages and made TV application configuration easier to manage.
Faster creation of landing pages.What the solution had to respect
The tool needed to support non-technical publishing teams while respecting the configuration requirements of TV applications.
How the change was approached
An internal publishing platform brought page creation and application configuration into a clearer workflow designed around the needs of the teams using it.
The concrete outcome
Landing pages became faster to create, while configuration work was easier to understand and manage without navigating the previous fragmented process.